Leadership During Change: Communication Is the Missing Link

The debate over where employees should work continues. Many leaders favor in-person work because they believe it strengthens collaboration, connection, and innovation. Employees, however, often value the flexibility, autonomy, and work-life balance offered by remote and hybrid arrangements.

The central leadership challenge is not simply deciding where people should work. It is communicating why a particular approach is necessary—and ensuring that workplace expectations are appropriate, equitable, and connected to organizational goals.

Resistance Often Begins with a Lack of Clarity

Employees are more likely to resist change when they do not understand why it is happening. After demonstrating that they could remain productive while working remotely, many employees questioned why returning to the office was necessary.

As one observation aptly summarized it: Workers do not necessarily hate the office; they hate not having a good reason to be there (Molla, 2022).

A mandate may change where employees work, but it does not automatically create commitment. Leaders must clearly explain the purpose behind the change, acknowledge employees’ concerns, and help them understand how their work supports the organization’s future.

Leadership Must Evolve with the Workplace

The workplace has changed, and leadership practices must change with it. Leaders cannot rely on pre-pandemic leadership styles and communication strategies while expecting them to succeed in a very different environment.

My doctoral research on effective leadership in the post-COVID workplace reinforced the importance of adaptability, trust, relationships, and clear, frequent, two-way communication. These are not simply desirable leadership qualities. They are essential when organizations are navigating uncertainty and change.

Effective leaders do more than announce a decision. They listen, provide context, invite meaningful feedback, and communicate with transparency. They also recognize that a successful workplace strategy may not look the same for every organization, team, or employee.

The real question, therefore, is not whether leaders should bring employees back to the office or allow them to work remotely. The better question is:

How can leaders create workplace policies that support organizational performance while maintaining employee trust and engagement?

There may not be one answer that works for every organization. But whatever approach leaders choose, communication cannot be an afterthought. It must be part of the strategy from the beginning.

As organizations continue adapting to change, leaders have an opportunity to move beyond mandates and build understanding. That is how resistance becomes engagement—and how change becomes sustainable.

Dr. Mary J. Elliott is a communications strategist, scholar-practitioner, and president of Touchpoint Strategic Communications. Her work focuses on leadership communication, organizational change, and helping leaders communicate with clarity and intention.

Leadership During Change

Leaders argue for a resumption of in-person work because it enhances collaboration and innovation, while employees list a myriad of benefits to remote work schedules (Bailey & Rehman, 2022). Employees are resistant to returning to the office because they enjoyed working from home and don’t understand why, after two years of doing good work there, they have to return to the office (Molla, 2022). One of the challenges for business leaders is their ability to design appropriate and fair policies (Bailey & Rehman, 2022).

Some Point to a Lack of Effective Communication
There appears to be a lack of effective communication by business leaders as to why the change is needed, and an effective leadership style that relates vision for the future (Galbraith, 2018). Yet business leaders continue to use the same leadership style and communications strategy post-COVID as they did prior to the pandemic — expecting the same results.

Resistance to Change is an Important Mountain to Climb
Now that the world is moving past the COVID-19 pandemic and employers are mandating that employees return to office work, a large percentage of employees are balking. A survey of U.S workers indicated that 60% of workers with jobs that can be done from home said they would like to work from home all or most of the time when the pandemic is over (Parker et al., 2022). The move to return-to-office work schedules is creating controversy in corporate boardrooms, with company executives debating the actual value and effect of the remote and hybrid models that have become the norm (Small, 2022). The change and the overall modification procedure it stimulates generates and reproduces resistance and conflicts (Vlados, 2019).

So how are businesses responding to employees’ resistance to change? Most U.S. Fortune 100 companies are requiring a three-day return to office policy. Walmart, employing more than 2.3 million workers, requires two days per week, while Amazon, which employs nearly 1.3 million workers, requires three days per week in-office (O’Loughlin, 2023).

Resistance from employees may be warranted as most companies haven’t established clear, detailed workplace strategies that explain when employees should be in the office and why (Smith, 2022). When employees don’t understand why changes are happening, it can be a barrier to driving ownership and commitment and can even result in resistance or pushback (Galbraith, 2018). Workers do not hate the office. They hate not having a good reason to be there (Molla, 2022).  Business leaders have challenges and can improve their practices to meet these changes.

Now more than ever before, post-COVID-19 employees are seeking answers in an abnormal work environment. As it relates to their company’s requirement to return to work five days per week, they are vocal and resistant. Employers too are seeking answers as to why employees do not want to return to the same office schedule before the COVID-19 pandemic. We’ve got to get this right … what do you think?